Beyond Booking Confirmations: Email Marketing for Hotels, Resorts, and Vacation Properties

THE WEEKLY NEWSLETTER THAT REVENUE-FOCUSED HOTELIERS BLOCK TIME FOR EVERY WEDNESDAY

While OTAs claim 15-30% of your revenue in commissions, your most powerful marketing channel sits underutilized. Your email list—filled with past guests and interested prospects—represents direct relationships that no third-party platform can match.

Yet most properties still treat email as an afterthought:

  • Sending transactional confirmations devoid of personality
  • Blasting generic promotions when occupancy dips
  • Creating quarterly newsletters that fail to drive action

We change this approach entirely.

Insights from the top industry experts:

Stop Losing Repeat Guests to OTAs

Master Your Post-Stay Email Strategy in 5 Days

Are you tired of paying OTA commissions for guests who’ve already stayed with you? The average independent hotel loses 85% of potential repeat bookings—leaving thousands in revenue on the table each month.

In this free 5-day email course, you’ll discover the proven post-stay email framework that has helped properties like yours increase direct repeat bookings by up to 34% while building genuine guest loyalty beyond discounts.

Created Specifically for Hotels, Resorts & Vacation Properties

This isn’t generic marketing advice. Every strategy, template, and tactic has been field-tested with properties like yours—from 15-room boutique hotels to 300+ room independent resorts.

What You’ll Learn:

Day 1: The Untapped Goldmine
Understand why post-stay is your highest ROI opportunity, with specific metrics on revenue impact and the true cost of neglect.

Day 2: The Perfect Email Sequence
Get the exact 4-stage post-stay framework—with timing, psychology, and templates—that converts departing guests into loyal advocates.

Day 3: Ethical Review Maximization
Master the two-step approach that increases positive reviews by 58% while minimizing negative public feedback.

Day 4: Building Loyalty Without Discounting
Discover the “Extended Value” strategy that keeps guests connected to your property between stays without constant promotions.

Day 5: Winning Direct Bookings
Learn the specific tactics that convince previous OTA bookers to come directly to you for their next stay—no tech overhaul required.

Strategic Insights

Explore our latest frameworks, analyses, and strategic approaches to help your property reduce OTA dependency and build valuable guest relationships.

Direct Booking Mastery for Vacation Rental Owners

Mastering direct booking is about gaining full control over your reservations, a vital step for any vacation rental business aiming for growth and sustainability. While the initial efforts to shift away from third-party platforms may seem daunting, the benefits far...

The Weekly BOOKED Newsletter: Your Wednesday Advantage

Every Wednesday, receive actionable email strategies specifically designed for hospitality brands:

  • Strategic approaches – Not generic marketing tips, but proven frameworks for the unique challenges of hospitality
  • Multiple perspectives – Different ways to approach each strategy based on your property’s unique positioning
  • Implementation guidance – Practical steps to deploy these strategies with your existing email platform
  • Real-world examples – Actual emails that drive results for properties like yours

Join other hospitality professionals who block time on their calendar each Wednesday when BOOKED arrives.

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potential shift from OTA to direct bookings through strategic email sequences

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click-through rate on pre-arrival experience upgrades with personalized recommendations

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increase in average review scores correlating with strategic on-property email

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higher repeat booking rates through post-stay relationship development

Who We Serve

BOOKED is specifically designed for hospitality businesses that value their distinctive character and seek to reduce OTA dependency.

Each week, we distill complex email marketing strategies into clear, actionable frameworks that drive measurable results for properties like yours:

  • Boutique hotels and properties seeking to establish direct relationships
  • Resorts and destination properties looking to drive higher ancillary revenue
  • Vacation rentals and alternative accommodations building unique positioning
  • Small to mid-sized hotel groups implementing consistent email strategies

If you’re managing a property where price is your only differentiator, or if you’re comfortable surrendering 30% of every booking to OTAs indefinitely, this probably isn’t for you.

Have Your Emails Written for You

While BOOKED provides you with strategic frameworks and industry insights every Wednesday, we understand that not every property has the time, resources, or expertise to implement these strategies in-house.

That’s where converting—the studio behind BOOKED—comes in.

converting is an email strategy and copywriting studio that specializes exclusively in hospitality, automotive, and real estate brands. Our team transforms email marketing from random messages into systematic revenue engines.

We don’t do social media. We don’t run ads. We focus entirely on creating email systems that drive direct bookings, enhance guest experiences, and build lasting relationships.

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Spark desire. Secure bookings. Build loyalty.

BOOKED is published by converting, email strategy & copywriting studio for hospitality brands.

Read more at converting.email.