Beyond Booking Confirmations: Email Marketing for Hotels, Resorts, and Vacation Properties
THE WEEKLY NEWSLETTER THAT REVENUE-FOCUSED HOTELIERS BLOCK TIME FOR EVERY WEDNESDAY
While OTAs claim 15-30% of your revenue in commissions, your most powerful marketing channel sits underutilized. Your email list—filled with past guests and interested prospects—represents direct relationships that no third-party platform can match.
Yet most properties still treat email as an afterthought:
- Sending transactional confirmations devoid of personality
- Blasting generic promotions when occupancy dips
- Creating quarterly newsletters that fail to drive action
We change this approach entirely.
Insights from the top industry experts:
Stop Losing Repeat Guests to OTAs
Master Your Post-Stay Email Strategy in 5 Days
Are you tired of paying OTA commissions for guests who’ve already stayed with you? The average independent hotel loses 85% of potential repeat bookings—leaving thousands in revenue on the table each month.
In this free 5-day email course, you’ll discover the proven post-stay email framework that has helped properties like yours increase direct repeat bookings by up to 34% while building genuine guest loyalty beyond discounts.
Created Specifically for Hotels, Resorts & Vacation Properties
This isn’t generic marketing advice. Every strategy, template, and tactic has been field-tested with properties like yours—from 15-room boutique hotels to 300+ room independent resorts.
What You’ll Learn:
Day 1: The Untapped Goldmine
Understand why post-stay is your highest ROI opportunity, with specific metrics on revenue impact and the true cost of neglect.
Day 2: The Perfect Email Sequence
Get the exact 4-stage post-stay framework—with timing, psychology, and templates—that converts departing guests into loyal advocates.
Day 3: Ethical Review Maximization
Master the two-step approach that increases positive reviews by 58% while minimizing negative public feedback.
Day 4: Building Loyalty Without Discounting
Discover the “Extended Value” strategy that keeps guests connected to your property between stays without constant promotions.
Day 5: Winning Direct Bookings
Learn the specific tactics that convince previous OTA bookers to come directly to you for their next stay—no tech overhaul required.
Strategic Insights
Explore our latest frameworks, analyses, and strategic approaches to help your property reduce OTA dependency and build valuable guest relationships.
Luxury Resort Marketing: Elevating Your Brand to New Heights
Luxury resort marketing transcends mere promotion, venturing into the realm of crafting unparalleled guest experiences that resonate long after the stay concludes. It's an intricate ballet of showcasing opulence, personalized service, and the promise of memories that...
Direct Booking Mastery for Vacation Rental Owners
Mastering direct booking is about gaining full control over your reservations, a vital step for any vacation rental business aiming for growth and sustainability. While the initial efforts to shift away from third-party platforms may seem daunting, the benefits far...
Ultimate Guide to Creating a Direct Booking Website for Your Property
Creating a direct booking website is a powerful step for property owners who wish to take control of their bookings and showcase their property directly to potential guests. It gives owners the independence to build their brand and communicate directly with their...
The Billboard Effect in 2025: Myth or Opportunity?
In the complex relationship between hotels and Online Travel Agencies (OTAs), the "Billboard Effect" represents a fascinating phenomenon with significant implications for direct booking strategy. This concept refers to the marketing dynamic where a hotel's listing on...
Understanding the Psychology Behind Hotel Booking Decisions
To effectively steer potential guests toward direct booking channels, hotels must understand the complex psychological processes that influence booking decisions. By identifying and leveraging key psychological drivers, hotels can strategically position their direct...
Beyond Commission Rates: The Hidden Costs of OTA Dependency
When evaluating the impact of Online Travel Agencies (OTAs) on your hotel's bottom line, the headline commission rates—typically ranging from 15% to 30%—are just the beginning of the story. A comprehensive understanding of the true cost of OTA dependency requires...
Rate Parity Decoded: Navigating Constraints to Drive Direct Bookings
In today's hotel distribution landscape, rate parity clauses represent one of the most significant constraints on your pricing strategy and direct booking efforts. Understanding these agreements—and the opportunities that exist within them—is essential for hoteliers...
Hotel Marketing Automation: Revolutionize Your Hotel’s Success in 2025 and Beyond
Hotel Marketing Automation: Revolutionize Your Hotel's Success in 2025 and Beyond In the dynamic landscape of the hospitality industry, hotel marketing automation emerges as a powerful tool, transforming the way boutique and independent hotels engage with their...
Hotel Content Marketing: Strategies, Tips, and Examples for Success
In the ever-evolving hospitality industry, hotel content marketing stands out as a pivotal strategy for connecting with sophisticated travelers. By focusing on authentic local experiences and cultural connections, hotels can create content that resonates deeply with...
The Weekly BOOKED Newsletter: Your Wednesday Advantage
Every Wednesday, receive actionable email strategies specifically designed for hospitality brands:
- Strategic approaches – Not generic marketing tips, but proven frameworks for the unique challenges of hospitality
- Multiple perspectives – Different ways to approach each strategy based on your property’s unique positioning
- Implementation guidance – Practical steps to deploy these strategies with your existing email platform
- Real-world examples – Actual emails that drive results for properties like yours
Join other hospitality professionals who block time on their calendar each Wednesday when BOOKED arrives.
%
potential shift from OTA to direct bookings through strategic email sequences
%
click-through rate on pre-arrival experience upgrades with personalized recommendations
%
increase in average review scores correlating with strategic on-property email
%
higher repeat booking rates through post-stay relationship development
Who We Serve
BOOKED is specifically designed for hospitality businesses that value their distinctive character and seek to reduce OTA dependency.
Each week, we distill complex email marketing strategies into clear, actionable frameworks that drive measurable results for properties like yours:
- Boutique hotels and properties seeking to establish direct relationships
- Resorts and destination properties looking to drive higher ancillary revenue
- Vacation rentals and alternative accommodations building unique positioning
- Small to mid-sized hotel groups implementing consistent email strategies
If you’re managing a property where price is your only differentiator, or if you’re comfortable surrendering 30% of every booking to OTAs indefinitely, this probably isn’t for you.
Have Your Emails Written for You
While BOOKED provides you with strategic frameworks and industry insights every Wednesday, we understand that not every property has the time, resources, or expertise to implement these strategies in-house.
That’s where converting—the studio behind BOOKED—comes in.
converting is an email strategy and copywriting studio that specializes exclusively in hospitality, automotive, and real estate brands. Our team transforms email marketing from random messages into systematic revenue engines.
We don’t do social media. We don’t run ads. We focus entirely on creating email systems that drive direct bookings, enhance guest experiences, and build lasting relationships.
Spark desire. Secure bookings. Build loyalty.
BOOKED is published by converting, email strategy & copywriting studio for hospitality brands.
Read more at converting.email.