by Dawid | May 15, 2025 | Hotel Marketing
Luxury resort marketing transcends mere promotion, venturing into the realm of crafting unparalleled guest experiences that resonate long after the stay concludes. It’s an intricate ballet of showcasing opulence, personalized service, and the promise of memories...
by Dawid | May 11, 2025 | Hotel Marketing
Mastering direct booking is about gaining full control over your reservations, a vital step for any vacation rental business aiming for growth and sustainability. While the initial efforts to shift away from third-party platforms may seem daunting, the benefits far...
by Dawid | May 11, 2025 | Hotel Marketing
Creating a direct booking website is a powerful step for property owners who wish to take control of their bookings and showcase their property directly to potential guests. It gives owners the independence to build their brand and communicate directly with their...
by Dawid | May 7, 2025 | Hotel Marketing, OTAs
In the complex relationship between hotels and Online Travel Agencies (OTAs), the “Billboard Effect” represents a fascinating phenomenon with significant implications for direct booking strategy. This concept refers to the marketing dynamic where a...
by Dawid | May 7, 2025 | Hotel Marketing
When evaluating the impact of Online Travel Agencies (OTAs) on your hotel’s bottom line, the headline commission rates—typically ranging from 15% to 30%—are just the beginning of the story. A comprehensive understanding of the true cost of OTA dependency...
by Dawid | May 7, 2025 | Hotel Marketing
In today’s hotel distribution landscape, rate parity clauses represent one of the most significant constraints on your pricing strategy and direct booking efforts. Understanding these agreements—and the opportunities that exist within them—is essential for...
